In my Spanish for Healthcare class junior year, my team and I developed campaign materials for domestic violence prevention. We researched the audience our campaign addressed, and made sure that the content produced was relevant and culturally appropriate.
Ultimately, we hoped to create a sustainable campaign that, when strategically placed in rooms where people were getting their checkup, patience attending clinics could feel comfortable taking in the information presented.
Our target audience was hispanic men. Most domestic violence campaigned are directed toward awareness among female populations, so we wanted to create something that would reach both Spanish-speaking audiences and male audiences.