EDUCATION

Bachelor of Arts in Journalism & Mass Communication

Drake University | Universidad de Málaga (study abroad)

ADVERTISING // Campaign Strategy, Consumer Awareness, Copywriting & Content Design,
Strategic Media Planning, Web Page Design

PR // Case Analysis, Research, Planning & Management, Strategic Message Design

SPANISH // Spanish for Healthcare, Spanish for Business, Global Marketing, Cross-Cultural Psychology, International Relations


EXPERIENCE

Advertising Operations Manager

InterNations GmbH, Corporate Partnerships | March 2020 – present

Launch global email direct marketing & display ad campaigns, optimize media buying budgets 

Align workflows across accounting, editorial, business intelligence and engineering teams

Motivate teams through complex, long-term projects to develop product offering

Nourish client relationships, deliver reports, advise partners on campaign performance strategies

Design proposals, negotiate contracts, prepare insertion orders, onboard new partners

Forecast budget, provide greater visibility of future revenues, develop sales analysis tools

Digital Communications Manager

Network of Biblical Storytellers, International | September 2017 – February 2020

Redesign & launch new website, lead rebranding initiative, implement consistent branding, improve UX

Lead rebranding initiative, recruit designers to develop fresh logo, implement consistent branding

Plan year-long email newsletter content calendar, launch global email direct marketing campaigns 

Consult executive board, serve as trusted advisor in media strategy to drive ecommerce to website

Write copy, develop creatives, format, edit & test newsletters, ensure approved by scholars & editors

Photographer and Writer

Drake Magazine | August 2016 – May 2019

Collaborate with art staff team to visually communicate story concepts 

Apply feedback from editors, writers, photographers and designers

Coordinate photoshoots complete with subjects, locations and models

Edit writing and photos to mesh stylistically with the overall tone

Advertising Manager 

Times Delphic 

Negotiate and sell advertising placements to local and national clients. Create sustainable revenue sources for the newspaper publication. Form mutually beneficial client relationships. 

Multimedia Storytelling Intern 

Des Moines Area Religious Council 

Research the impact of new initiatives and document client stories. Advocate on behalf of food pantry clients.

Write newsletter articles to inform the community about local issues. 

Marketing Intern 

Blink Marketing Agency 

Manage social content calendars for multiple clients simultaneously. Analyze statistics to ensure data on target audiences informs strategy. Enhance B2B and B2C relationships through online interaction. 

Public Relations Intern 

Susan G. Komen Iowa 

Copywrite for campaigns across social media and print. Collaborate with marketing team to generate new strategies. Advocate for breast cancer survivors in online communities. 

Account Executive 

United Way of Central Iowa | Drake Advertising Capstone 

Lead team of copywriters, media buyers, graphic designers.

Identify target audience and increase their trust and awareness levels. Analyze GfK MRI data to implement most effective media plan. 

Service Vice President 

Alpha Phi Omega Service Fraternity 

Strengthen relationships with local nonprofit organizations.

Connect volunteers with service opportunities in the community.

Lead campaigns for suicide prevention, blood drives and food drives. Serve as television spokesperson to drive awareness of food insecurity. 

Radio DJ 

94.1 The Dog 

Analyze music trends and develop promotional material. Deliver clear community announcements and weather reports. Assist with broadcasting system advertising strategy. 


SKILLS

Languages

ENGLISH // Mother tongue 

GERMAN // Upper intermediate

SPANISH // Upper intermediate

Tools

Adobe // Photoshop, InDesign, Lightroom

CMS // WordPress, Drupal, Salesforce, Formstack

Communication // Zoom, Slack, Outlook, Microsoft Teams

Email Software // Constant Contact, In-house mailers 

Google // Drive, Analytics, Ad Manager, Display & Video 360, Data Studio

Microsoft // Excel, PowerPoint, Word, Sharepoint, Power BI 

Surveying // Formstack, Survey Monkey

Wiki // Confluence – internal documentation of processes, product updates

GfK MRI data analysis

HTML

JIRA ticketing software, agile approach

SQL

What you can expect from me

Experience across digital & traditional media forms – I’ll serve as your do-it-all “Swiss Army Knife” colleague.

I thrive in team settings, love building relationships and have a positive attitude and encouraging energy. Simultaneously, I am self-motivated, independent and can confidently sit down with complex spreadsheets and independently handle analytical tasks. 

Lifelong learner, in-tune with marketing and advertising industry trends.

PORTFOLIO

Magazine // Dress it Up | Mule it Over | Primarily Berries | Lyrical Lookbook

Newsletter // Selected works from various clients

Web Design // NBSInt.org

Presentation & Proposal // United Way of Central Iowa branding campaign