Bachelor of Arts in Journalism & Mass Communication
Drake University | Universidad de Málaga (study abroad)
ADVERTISING // Campaign Strategy, Consumer Awareness, Copywriting & Content Design,
Strategic Media Planning, Web Page Design
PR // Case Analysis, Research, Planning & Management, Strategic Message Design
SPANISH // Spanish for Healthcare, Spanish for Business, Global Marketing, Cross-Cultural Psychology, International Relations
Advertising Operations Manager
InterNations GmbH, Corporate Partnerships | March 2020 – present
Launch global email direct marketing & display ad campaigns, optimize media buying budgets
Align workflows across accounting, editorial, business intelligence and engineering teams
Motivate teams through complex, long-term projects to develop product offering
Nourish client relationships, deliver reports, advise partners on campaign performance strategies
Design proposals, negotiate contracts, prepare insertion orders, onboard new partners
Forecast budget, provide greater visibility of future revenues, develop sales analysis tools
Digital Communications Manager
Network of Biblical Storytellers, International | September 2017 – February 2020
Redesign & launch new website, lead rebranding initiative, implement consistent branding, improve UX
Lead rebranding initiative, recruit designers to develop fresh logo, implement consistent branding
Plan year-long email newsletter content calendar, launch global email direct marketing campaigns
Consult executive board, serve as trusted advisor in media strategy to drive ecommerce to website
Write copy, develop creatives, format, edit & test newsletters, ensure approved by scholars & editors
Photographer and Writer
Drake Magazine | August 2016 – May 2019
Collaborate with art staff team to visually communicate story concepts
Apply feedback from editors, writers, photographers and designers
Coordinate photoshoots complete with subjects, locations and models
Edit writing and photos to mesh stylistically with the overall tone
Negotiate and sell advertising placements to local and national clients. Create sustainable revenue sources for the newspaper publication. Form mutually beneficial client relationships.
Multimedia Storytelling Intern
Des Moines Area Religious Council
Research the impact of new initiatives and document client stories. Advocate on behalf of food pantry clients.
Write newsletter articles to inform the community about local issues.
Blink Marketing Agency
Manage social content calendars for multiple clients simultaneously. Analyze statistics to ensure data on target audiences informs strategy. Enhance B2B and B2C relationships through online interaction.
Public Relations Intern
Susan G. Komen Iowa
Copywrite for campaigns across social media and print. Collaborate with marketing team to generate new strategies. Advocate for breast cancer survivors in online communities.
United Way of Central Iowa | Drake Advertising Capstone
Lead team of copywriters, media buyers, graphic designers.
Identify target audience and increase their trust and awareness levels. Analyze GfK MRI data to implement most effective media plan.
Service Vice President
Alpha Phi Omega Service Fraternity
Strengthen relationships with local nonprofit organizations.
Connect volunteers with service opportunities in the community.
Lead campaigns for suicide prevention, blood drives and food drives. Serve as television spokesperson to drive awareness of food insecurity.
94.1 The Dog
Analyze music trends and develop promotional material. Deliver clear community announcements and weather reports. Assist with broadcasting system advertising strategy.
ENGLISH // Mother tongue
GERMAN // Upper intermediate
SPANISH // Upper intermediate
Adobe // Photoshop, InDesign, Lightroom
CMS // WordPress, Drupal, Salesforce, Formstack
Communication // Zoom, Slack, Outlook, Microsoft Teams
Email Software // Constant Contact, In-house mailers
Google // Drive, Analytics, Ad Manager, Display & Video 360, Data Studio
Microsoft // Excel, PowerPoint, Word, Sharepoint, Power BI
Surveying // Formstack, Survey Monkey
Wiki // Confluence – internal documentation of processes, product updates
GfK MRI data analysis
JIRA ticketing software, agile approach
What you can expect from me
Experience across digital & traditional media forms – I’ll serve as your do-it-all “Swiss Army Knife” colleague.
I thrive in team settings, love building relationships and have a positive attitude and encouraging energy. Simultaneously, I am self-motivated, independent and can confidently sit down with complex spreadsheets and independently handle analytical tasks.
Lifelong learner, in-tune with marketing and advertising industry trends.
Newsletter // Selected works from various clients
Web Design // NBSInt.org
Presentation & Proposal // United Way of Central Iowa branding campaign